According to supplier data, everything indicates that Apple is preparing for an exceptionally high demand for the iPhone 14 Pro Max model. Conversely, Apple anticipates particularly weak sales for the Max model.
With the iPhone 14s just weeks away from its launch, a rain of relatively reliable information is falling on the smartphone range. Renowned analyst Ross Young has just shared figures on the number of units that Apple has ordered for each model. The opportunity to discover iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max which is the one that Apple thinks will sell the most.
To determine this, Ross Young looked at the number of spare parts ordered by Apple. And the result is clear: the firm puts above all on the most expensive model, the iPhone 14 Pro Max. Indeed, 28% of OLED screens ordered by Apple for deliveries between June and September are 6.7″ screens for iPhone 14 Pro Max. Conversely, we learn that the iPhone 14 Max is the least likely to prevail in sales according to the firm.
The iPhone 14 Pro Max is likely to be the most successful
Only 19% of screens ordered relate to this model. Ross Young nevertheless specifies that he believes in an acceleration of iPhone 14 Max sales towards the end of September. It is also possible that this low volume of orders is linked to delays or shortages. A few months ago, rumors taken up by analyst Ming-Chi Kuo evoked development delays on the iPhone 14 Max – the “classic” model which should replace the iPhone Mini which never established itself in sales.
There was also talk of possible shortages due to the lag in the development of the device. But according to Ming-Chi Kuo, these difficulties would have been overcome – Apple would have made sure that its suppliers went into overdrive to meet its schedule. The model could face greater demand than the volume of screens ordered by Apple suggests at this stage.
Indeed, it could appeal to those who want an iPhone 14 XXL – without having to pay the price of an iPhone 13 Pro Max whose entry ticket could exceed $ 1,199 this year. In addition, the use of a less powerful chip in the non-Pro models is confirmed. Apple is expected to use a 5nm A15 Bionic chip in the iPhone 14 and iPhone 14 Max. While the iPhone 14 Pro and iPhone 14 Pro Max will benefit from the latest generation A16 Bionic 4 nm chip.