Twitter’s new boss wants to prevent fake accounts, and verification hooks may come in different colors. Meanwhile, the pressure on advertisers is increasing.
A new system for account verification is only to be introduced on Twitter when false identity information can be prevented with a high level of reliability. This was explained by the new Twitter boss Elon Musk in a tweet. It is likely that a different color is used for accounts of organizations than for individuals. So far there is a blue tick, but after it was put up for sale, the platform was in utter chaos. While Musk is now promising a more thoughtful approach, the pressure from advertisers could increase. According to activists, out of the top 100 advertisers on Twitter, 51 are currently not buying ads, Reuters reports.
Twitter: Brands worry about their names
The background to the back and forth surrounding the verification of accounts on Twitter is the practice, which has been practiced there for years, of giving celebrities, organizations, and companies the blue tick after an examination. This should ensure that the accounts are actually owned by those they claim to belong to. After the billion-dollar takeover, Musk then enforced that, among other things, you can buy the hook for a subscription fee. As a result, celebrity and brand accounts were falsified, and those affected feared for their reputation. Musk now wants to prevent this with new ticks, but he has also already announced that tweets from accounts without a tick will be significantly less visible in the future.
Meanwhile, Reuters reports that activist groups are urging Twitter advertisers to stop running ads after Donald Trump’s account was delisted. The group called “Stop Toxic Twitter” reminds us that Musk had announced a review process and his own committee. But then Trump was simply allowed back onto the platform over the weekend after a Twitter poll. Musk lied from the start and broke every promise to civil rights activists and the advertising industry, Reuters quoted two people from the group as saying.
According to figures from the group, 51 of the top 100 advertisers are not currently running ads on Twitter, and the rest should now be put under pressure. Anyone who is currently not advertising on Twitter should do so publicly. Otherwise, the names of the corporations that continue to pay Twitter for ads could be made public. At the same time, it also said that the top 100 advertisers spent on ads on Twitter only fell from $24.2 million to $23.6 million in mid-October and mid-November.
End of mass terminations on Twitter?
More than three weeks after the takeover by Elon Musk, the wave of layoffs and layoffs continues. On Sunday, Twitter’s France boss Damien Much tweeted, “c’est fini” and resigned. He thanked everyone in the company for the “seven incredible and intense years”. Earlier, the executives responsible for marketing and partnerships were fired for refusing to cut more jobs, Bloomberg reports. According to The Verge, Twitter currently has around 2,700 employees, but according to Musk, the mass layoffs should now be over. When he took over the company, around 7,400 people were still employed there.